What to look for in affiliate software

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As an online business owner, you will benefit greatly from affiliate software if you run an affiliate marketing program. Of course, different tools offer different types of functionality that benefit e-commerce and SaaS companies differently, depending on their unique needs. Check out some of the main features and benefits to look for when purchasing an affiliate software tool.

Features and Benefits of Affiliate Software

Affiliate Marketing

The best affiliate software will have at least some of the following features and benefits. The key is to assess the importance of each of them to you and your business.

For example, software typically needs to:

  • Be profitable with few resources required to communicate what you do and offer.
  • Remove ambiguity from online marketing transactions (e.g. spam emails and invalid domains).
  • Improve the points of collaboration between you and your affiliate partners, for example with promotional material downloadable and accessible in the tool.
  • Maintain a strong customer base and a benchmark or standard, allowing users to leave reviews and comments that you can take immediate action on without having to deploy surveys.

Tracking gives all partners and stakeholders the tools to create and assign affiliate links, track them after the sale, and transparently generate commissions earned by partners. When this happens, you will retain the trust of your affiliate partners to continue to proactively promote your business and offerings.

The ability to set different types of commissions for affiliate partners is great for being flexible and offering billing method options like income threshold, type of purchase, number of clicks or amount of sales depending on the recurring commission, for life or for performance.

A user-friendly interface will help your partners and other stakeholders to experience a fluid, intuitive and easy to navigate tool without headaches. There are many tools that allow you to customize the interface, such as the ability to browse different affiliate programs without signing in or out, or quickly sending bulk payments.

The best affiliate software will offer strong security and privacy and prevent fraud. Software that uses its own servers instead of third-party ones is preferable as it means you get a more stable system with secure data.

Integrations are important when it comes to affiliate software because it’s always more efficient and familiar to stick with the software and tools that you already use and love. Look for the specific programs you use, such as shopping cart solutions, payment gateways, ecommerce platforms, and customer support, CRM, or email marketing software.

Some of the best options should be easy to set up, integrate, and customize for your business, and should be simple to use on a day-to-day basis. Additional software, tools, or plugins should not be required, and the tool should ideally function as a web application through browsers.


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