Top 27 Software Companies In The Public Relations Industry


  • Communications software is a $ 4.8 billion industry.
  • These technology providers help PR professionals do things like monitor social media and accurately measure campaigns.
  • Insider has identified 27 major PR software companies, ranging from heavyweights like Cision to new players like Blackbird.AI.
  • Visit the Insider home page for more stories.

More than ever, public relations professionals must juggle more responsibility and prove their worth.

This need fueled a public relations software industry worth $ 4.8 billion in 2020, up 6.66% from the previous year, according to Burton-Taylor International Consulting, a research and development firm. advice.

It consists of public relations software companies that help public relations experts in areas such as measurement, journalist and influencer databases, campaign planning, social media listening and detection. crisis.

New PR software startups like the Prophet measurement platform have entered the fray, helped by interest from private equity and venture capital firms, while others like NewsWhip plan to raise more. of funds in 2022.

Meanwhile, public relations firms like Real Chemistry and Edelman are working to develop their own technology offerings to differentiate themselves and sell services like data analysis and measurement.

Insider has identified the 27 players in this space, based on our reports, who are used by many brands and PR professionals to solve their toughest challenges, such as monitoring social media, managing websites. business, crisis prevention and campaign planning.

Here are the companies, listed in alphabetical order.


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