Stack Overflow’s New Collectives Help Software Vendors Connect With Developers Using Their Products


New brand spaces can include in-depth content, organization-recognized best answers, and other communication features to ensure third-party users receive the best possible help.

Image: Stack overflow

Stack Overflow announced a new feature called Collectives, which “helps developers and technologists collaborate and share knowledge in sub-communities dedicated to the products and services they use the most.” The launch with the announcement is two Collectives: Google cloud and programming language Go.

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Collectives are branded spaces where organizations can include their own content and documentation, as well as standard Stack Overflow Q&A elements tailored to the organization’s needs and expectations.

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“By deeply connecting developers to the products they use, Collectives aims to facilitate the creation and exploitation of technologies. Creating new avenues for sharing knowledge is the only way to build stronger and more collaborative communities, ”said Prashanth Chandrasekar, CEO of Stack Overflow.

Collectives is designed to “empower the community that already exists around [an organization’s] technologies “, and as such, an individual Collectives page contains a variety of elements:

  • A corporate branded Collective home page with organized questions and answers, personalized tags and other content,
  • Recommended answers that the company can endorse as the best solutions for their products,
  • Space to post long articles, including how-to guides, announcements and other material,
  • Custom user roles and badges, including Page Admins, Company Employees, and Recognized Contributors,
  • “Actions for you.” where administrators and recognized contributors receive suggestions on where they can have the most impact in the Collectives space,
  • APIs, dashboards and reporting features for collective owners to get metrics on their collective usage, engagement, question response rates and more,
  • A ranking where companies can recognize and reward the best contributors.

Stack Overflow mentioned their revamped Stack Overflow offering for Teams alongside Collectives, and the connection of the two makes sense. In terms of functionality, much of what is included in Stack Overflow for Teams also shows up in Collectives, making New Collectives much like a public Teams page where organizations can communicate the same content to external users of the Team. their products.

The democratization of knowledge is one of the main reasons for collectives, Chandrasekar said, and the sentiment was echoed by Go’s product and strategy manager at Google, Steven Francia. “As more developers embrace Go to build their ideas and contribute to its iterations, it seems very appropriate to take the same open source approach to sharing technical knowledge with Stack Overflow,” said Francia.

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The two aforementioned communities are kicking off with the announcement of Stack Overflow Collectives, and interested organizations can start to create their own collectives now.

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