Seven societal trends that will impact software companies in 2022


If you thought tech developers and engineers have been busy throughout the pandemic, wait until next year.

Many of the challenges faced in global industries over the past year will be further magnified as the company tries to return to some level of normalcy amid sustained behavior change. And many organizations will find themselves at a crossroads as they chart the way forward. Are they implementing their current growth and technology implementation roadmaps? Adopt or abandon certain platforms? Speed ​​up or slow down modernization efforts? Increase or augment current implementations?

While there is no clear indication of which technologies will win in 2022, policymakers who participated in three recent Zebra vision studies have confirmed technology interests and plans for implementation are more diverse than ever, primarily because that their priorities diversify. In the next 12+ months, they have to figure out how:

  1. Stabilize their supply chains. Everyone from governments to healthcare providers, car dealerships, restaurants and retail stores will be more willing to try new technologies or techniques for incremental gains in speed, accuracy. or efficiency. This will be especially true among those who fight over the safety stock and take more aggressive steps to better control – and possibly even own – their end-to-end supply chains.
  2. Stop growing shortages. Expect shortages of labor, off-shelf inventory, production, raw materials / natural resources, and even operational capacity to be addressed in a very surgical manner – and with technology either to inform decisions. , or as a solution.
  3. Make up for the gaps… In the work, the accomplishment, the stock and the preparation. Although not a new concept, increasing the workforce will become a priority in 2022 out of necessity. And it will require greater confidence and greater use of technologies that can better inform, if not fully automate, day-to-day planning, decision-making and task execution. This frees up employee time for higher level problem solving, strategic planning, corporate advocacy, and customer service.
  4. Respond to customer service requests. The on-demand economy is now expanding to transportation, utilities, the public sector, and emergency service providers, among others. They need to find a way to evolve their workforce, streamline workflows, and improve situational awareness of field teams so they can effectively send the right people to the right places at the right time with the right equipment and the right tools.
  5. Make “sustainability” a sustainable practice. Companies are called upon to assume their responsibilities as corporate citizens and to engage in new shipping and packaging practices focused on reducing waste and carbon emissions. This, of course, will require an increased use of digital technologies to guide decision-making and ensure transparency of progress.
  6. Stay compliant with growing and changing regulations. The good news is that many of the technologies used to ensure compliance with industry and customer mandates will also solve other business issues or introduce new workflows or functional efficiencies.
  7. Fight against sprawl. Population centers are moving and expanding at an unprecedented rate. In 2022, we will see a race to build, repair and replace infrastructure and expand services, including healthcare, available to local residents. Construction rates will rise in both the residential and commercial sectors, with projects for roads, utilities and other critical infrastructure resuming to allow – or perhaps catch up – growth. We will also see more efforts to extend the reach of services outside of typical geographic settings. This will require the digitization of systems and the strengthening of telecommunications networks, as well as more fundamental investments in IT infrastructure to ensure that decision-makers and front-line workers can effectively capture, receive and apply actionable data points in a way. simplified.

How to get people to call you on the New Year

If you want to grow your business, focus on providing software solutions to these problems – and communicate to the market that you offer those solutions. Just make sure you’re thinking and speaking from the customer’s perspective rather than talking about your exceptionally innovative technology. If you can tell them exactly how to fix the issues that keep them awake at night, the value of your software will speak for itself, and the benefits of your expertise and partnership will be overwhelmingly evident.

Remember that although we call technology a “solution”, it is really people who solve problems using technology. So, show customers how to take advantage of the many different mobility, cloud, automation, artificial intelligence (AI), machine learning and software tools available to them. Once they see that you aren’t trying to forcefully integrate your platform into their architecture – that you will work with them to find the right approach to solving both old and new issues – you will gain confidence. necessary to form a long relationship of trust that will generate income well beyond 2022.

Want to learn more about the versatile and smart technologies you could harness to help meet pressing customer challenges in 2022? This is a good place to start.


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