New services aimed at helping B2B software and SaaS vendors leverage the power of SEO to increase online visibility and traffic to attract more qualified leads.
A leader in the search engine optimization (SEO) marketing industry, Geeky Tech has launched a new marketing service for software publishers. This all-new offering was born when the company identified a need in the market, which was that most marketing agencies don’t understand what drives sales and marketing for SaaS and technology companies.
According to Geeky Tech, B2B SaaS companies can find it particularly difficult to identify a marketing agency that can deliver results. Their requirements are quite different from those of other industries, including B2C technology companies. The audience is different, and so is the way they make decisions and speak to their audience.
Additionally, search results in the tech industry can be dominated by tech giants, making it difficult for smaller players to rank for certain keywords. Since keywords, or search queries, are what customers use to find what they need through a search engine, part of SEO is identifying those that would help the business get seen, explains the ‘agency.
As research has shown, most people only look at the first page of search engine results pages (SERPs). For tech-related keywords, the top results are usually big names, which means smaller or newer companies may struggle to be seen.
However, Geeky Tech says it’s possible to get small tech companies and startups to rank on the first page, as long as they invest in identifying keywords that aren’t as competitive but have a high enough search volume. These long-tail keywords are less competitive, leading to better results for the client.
Another factor that needs to be considered for software companies, according to Geeky Tech, is content. B2B software companies tend to have a very specialized customer base and therefore speak more industry-specific jargon than the average B2C customer.
Any marketing content aimed at this demographic should be written with this “Geek speak” (as Geeky Tech calls it). Understanding jargon and technology can be one of the hurdles non-tech SEO marketers face.
While the language used in the marketing message is important, Geeky Tech also emphasizes that the marketing message should be equally refined. B2B software vendors target various decision makers within companies. Therefore, the message should have a full funnel approach.
Finally, while technical SEO is important in search engine marketing, paid marketing must also be considered. Again, Geeky Tech emphasizes the importance of ensuring paid ads are displayed on the pages where they are most likely to be seen by the right audience in order to generate qualified leads.
The agency’s main message is that B2B software companies can use the same SEO strategies that all other companies use. However, the way it is implemented can be radically different.
The company offers a range of SEO services in its new offer, specially designed for B2B software publishers. To find out more about the agency’s offerings, please visit https://www.geekytech.co.uk/
Name: Ben Hawkshaw Burn
Email: Send email
Organization: Geek Tech
Address: Parallel House 32 London Road, Guildford, Surrey GU1 2AB, United Kingdom
Build ID: 89082781
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