Saleo raises $1.5 million to help software companies close more deals

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“Saleo has created an ingenious solution to help sales engineers and account managers demo their software applications like never before, and most importantly, increase their success rates. I’m thrilled to be a part of it,” said said Kyle Porter, CEO of Salesloft.

Saleo, a software product that helps SaaS businesses create incredible live demo environments, today announced it has raised $1.5 million led by startup Tech Square Ventures, with participation from industry leaders industry Jon Hallett, Kyle Porter, Tim Kopp, Rob Forman, and others. The funding will be used to launch an exciting new product in the SaaS retail space.

Vasant Kamath, General Partner of Tech Square Ventures, said, “We are excited to invest in Saleo to solve a major problem in software sales. The Saleo team has designed a fantastic product to help software publishers create, collaborate and deliver better software demos in a whole new way. Jon Hallett of Hallett Capital added: “Saleo represents one of those very few early-stage companies that is launched with such a compelling combination of team, vision, product and market potential. Saleo customers have been blown away by the impact on sales conversion,” said Hallett, “I was amazed when I saw how easy it was to use and the potential impact on sales that ‘it represents for future customers. Of all the new companies I’ve seen this year, this one got me the most excited.

Saleo customers customize their demo environments in real time, leading to hyper-relevant, data-rich demos that help close more deals. Saleo makes onboarding easy and facilitates collaboration between revenue teams involved in the demo creation process. The company was founded by Justin McDonald and Daniel Hellerman, former Terminus Software executives and entrepreneurs with significant experience in software sales and marketing.

“SaaS companies have always struggled to deliver great software demos – either in terms of the time investment to prepare a sales demo, or because of the myriad challenges of missing data or how to customize a demo for different buyers,” said Kyle Porter, Founder and CEO of Grenier. “Saleo has created an ingenious solution to help sales engineers and account managers demo their software applications like never before, and most importantly, increase their success rates. I’m thrilled to be a part of it.

Saleo offers complete control over every element of a software application – such as charts, metrics, tables, text, images and icons – allowing sales managers and their teams to create the perfect software demo that fits. connects directly to a client’s pain points and lands exactly the way they want. Saleo enables this customization in minutes, saving significant development cycles and allowing sales teams to focus on selling, turning more deals into “closed won.”

“Having been in SaaS for over 17 years, we’ve encountered this issue many times and strive to help our customers execute amazing sales demos, with Saleo,” said Justin McDonald, co-founder and CEO. “Our product can help revenue teams shorten their sales cycle, increase win rates, and close more deals by removing the burden of missing data, outdated demo environments, and time-consuming demo preparation. weather.”

About Saleo

Saleo is the #1 live sales demo experience platform that helps software vendors create amazing demos, which contain comprehensive data, directly into their live SaaS products. We help revenue teams shorten their sales cycle, increase win rates, and close more deals by removing the burden of missing data, outdated demo environments, and time-consuming demo preparation. Saleo offers complete control over every element of your demo environment – graphs, metrics, tables, text and images, allowing you to create the perfect software demo that connects directly to your client’s pain points and lands exactly the way you want. Customize new demos in minutes that turn more deals into “closed won”. For more information, visit Saleo.io or follow Saleo on LinkedIn or Twitter @getSaleo.

About Tech Square Ventures

Tech Square Ventures is an Atlanta-based early-stage venture capital firm that partners with visionary entrepreneurs to help them with what they need most: access to markets and customers. For more information, visit http://www.techsquareventures.com or follow Tech Square Ventures on LinkedIn or Twitter @techsquarevc.

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