Redgate Joins Stream of Software Vendors Switching to Subscription Model


Cambridge, UK, December 15 – Redgate Software, the leading provider of DevOps database solutions, today announced that it is joining other enterprise software vendors like Microsoft, Sage and Adobe, and moving to a subscription model of on board. From January 2022, the majority of its product portfolio will be offered on a subscription basis, rather than just as part of a perpetual license agreement.

Redgate already offers products such as Flyway, Redgate Deploy, and Data Masker on subscription, and recently tested subscription offerings for its popular products SQL Prompt and SQL Monitor, which have been widely received by new and existing customers.

Upgrading to a subscription lowers upfront costs, provides instant access to the latest features and security upgrades, and gives customers a more seamless all-inclusive price with included support. This pricing approach is the same for sales of business solutions or sales of DBA and development tools, bringing consistency to pricing conditions as well as annual subscriptions.

Importantly, this is also in line with the substantial change in the way businesses and organizations use software, which was highlighted in IDC’s latest report. Global Software Business Model Forecast, 2021-2025.

This shows that the number of organizations moving to a subscription model has grown significantly in 2020, and IDC predicts that subscriptions will account for 83% of total software revenue by 2025, and that almost all organizations will transition to the model at the future.

For many businesses and organizations, the primary driver will be the shift of capital spending (CapEx) off the balance sheet to lower, more manageable, and more predictable operating expenses (OpEx). For others, it will be stable budgets in the medium and long term without large unforeseen calls for cash.

Tom Austin, director of customer success at Redgate, also sees simplicity as key. “By default, simplicity is part of the standard subscription contract. There is an annual subscription which is easy to plan and budget and increases or decreases the number of licenses used. Our customers can think of this directly as the value they get from the software. This in turn requires us to ensure that the software stays up to date with the changing technology and security environment, and truly delivers the benefits customers expect.

Redgate has already announced the switch to the subscription-first model to its existing customers and is working with them to make the switch to the model in the easiest way possible. For organizations with established internal processes that are tied to CapEx budgets, perpetual licenses are still offered.

As Tom Austin concludes: “The shift to a subscription-based model is, in many ways, a natural evolution for Redgate as a software publisher. We have found that the majority of IT decision makers prefer it and for those who are not yet in a position to take the plunge, most products will still be available under a perpetual license.

About Redgate software
Redgate manufactures ingeniously simple software used by more than 800,000 IT professionals worldwide and is the leading provider of DevOps database solutions. Redgate’s philosophy is to build reliable and highly usable tools that elegantly solve the problems that developers and DBAs face every day and help teams get the most out of any database. , on a growing number of platforms, anywhere. In addition to streamlining database development and preventing the database from being a bottleneck, it helps organizations introduce data protection by design and default. As a result, more than 200,000 companies use Redgate tools, including 91% of those in the Fortune 100.

Media contacts
Meghana Shendrikar
Allison + Partners for Redgate software
[email protected]


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