The new group, backed by Inflexion Private Equity, sees the combination of Autofutura, the global provider of data-driven business intelligence, with market leader in automotive e-commerce and omnichannel provider, GForces. It also benefits from the expertise of the recently acquired Chrysalis Loyalty business, now an integral part of Autofutura.
The first of its kind in the industry, the new group aims to connect the automaker, finance provider, dealership and consumer to optimize the entire customer journey – through the delivery of software and data services. .
The new group will be led by two very experienced executives; data intelligence expert Christian Erlandson as CEO and automotive veteran David Riemenschneider as president. Autofutura and GForces already serve 20 of the world’s largest car manufacturers and more than 10,000 sites in 96 countries. Based in the UK, its global presence includes offices in Australia, Canada, Germany, Vietnam, the United Arab Emirates and the United States.
Christian Erlandson, CEO, commented: “The digitization of the automotive sales process is accelerating at an unprecedented rate and now is the time to combine the expertise of Autofutura and GForces. potential to help our customers streamline the consumer journey, accelerate sales and generate revenue from the first transaction. ”
Simon turner, Managing Partner, Inflection, said: “The combination of Autofutura and GForces opens up a unique and highly relevant technological proposition for the automotive retail sector, against a backdrop of accelerating change and disruption for dealers. and OEMs. We are delighted to support this team to create such an exciting automotive technology group, by merging two outstanding private companies with a long history of growth. “
The newly merged group was advised by GCA Altium, Headpoint Advisors, Higgs & Sons and Taylor wessing.