Global automotive tech company launches into Yorkshire software industry

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Sheffield-based automotive lead generation software company FISC Ltd was acquired by Keyloop, a global provider of technology solutions for the automotive industry.

FISC Ltd was established in 2010 and supports dealers, OEMs and finance companies around the world to maximize vehicle sales and improve customer loyalty through its flagship product, eMaster.

Keyloop was previously known as the international division of CDK Global.

The latest transaction follows Keyloop’s acquisition of inquiryMAX in March of this year. It demonstrates Keyloop’s continued commitment to developing an open platform that connects the automotive retail industry and enhances the car buying and owning experience, in partnership with dealers and OEMs.

The audit, tax and consultancy firm RSM advised FISC Ltd on its sale to Keyloop.

The transaction was led by James Wild, financial partner of RSM UK, with the support of Nick Wyatt and James Smith.

The Knights corporate team led by David Easdown, supported by Pearse Connery, Wendy Catterall and Danial Gianferrari, provided legal advice on the transaction.

Wild said, “This transaction allows FISC and Keyloop to strategically improve their product offering and further expand their presence on a national and international basis.

“This represents a fantastic partnership and opportunity for both parties and I am delighted that RSM can help support the strategic goals of another ambitious technology company based in the North. “


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