Bristol tech company Huboo acquires e-commerce software company


A major Bristol tech company has acquired another software company in the city, and its parent company, for an undisclosed sum.

E-commerce fulfillment company Huboo, whose technology enables online retailers to access and perform end-to-end fulfillment transactions, has secured a deal for and its integration platform.

Huboo said adding’s software to its service would allow its small online retailer customer base to work across multiple online sales channels and markets “on a global scale”.

The company, which plans to expand its operations in Europe after opening sites in the Netherlands and Spain last year, has also acquired software engineering company New Vision from

James Blackburn founded New Vision in 2013, growing the business from bedroom offices to provide technology solutions to B2B clients in the e-commerce industry. He then co-founded with Karl Moss in 2019.

As part of this agreement, Mr. Blackburn and Mr. Moss, along with their team of engineers, will continue to work with Huboo for ongoing product development.

Mr Blackburn said: “From the start of our discussions with Huboo, it was clear that the companies were a great fit. I am delighted to join them and excited about what lies ahead in the years to come as my team and I continue to deliver innovative and successful integration solutions for the e-commerce industry. »

Paul Dodd, Chief Technology Officer and Co-Founder of Huboo, added, “We are delighted to announce the acquisition of and New Vision as we continue to expand Huboo’s presence and offering to worldwide.

“This new partnership will not only allow us to grow and improve our customer proposition, but it will also strengthen our place as a leading technology company, working alongside some of the best people in the business.”

Recently named one of the best companies to work for in Europe, Huboo has also recently added to the technology used in its UK fulfillment centres, four of which are in and around Bristol.

Fully autonomous robots, provided by London-based artificial intelligence company BotsAndUs, will scan warehouses to create a digital model for real-time analysis and information on the storage of goods.

New fully autonomous robots to be used in Huboo’s UK warehouses.

Huboo said the robots would provide a “better working environment” for its warehouse workers, while improving efficiency and reducing costs.

Nick Robson, Head of Robotics at Huboo, said, “As a technology company, data collection is critical to our efficiency and growth. We’re excited to work with BotsAndUs on this app; the ability to capture live data can help bring real change to the industry. »

BotsAndUs co-founder Oana Jinga added, “There is great synergy between us and Huboo. We share a vision for using technology – we develop robotic and AI logistics solutions to make better business decisions. Above all, it is about making life easier for humans rather than replacing them with operations.

Launched from two secure storage rooms in a Safestore in Bath, since 2018 Huboo’s annual turnover has grown from £61,000 to £17m.

The company was identified in a recent government report as one of three businesses in Bristol’s booming tech sector that is set to reach a “unicorn” valuation of over $1 billion over the next few years.

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