BCG2 wins new venture, software company CodeHQ


After market research, BCG2 won the account for CodeHQ. Founded in 1993, and known until this year as Augen, CodeHQ’s mission is to “create awesome software for its customers.”

The New Zealand company owes much of its success to using its local expertise and implementing it globally. They now have big teams in New Zealand and Vietnam.

Michael Jarvis of BCG2 says, “CodeHQ is a pretty inspiring software company. Their recent rebranding and new revenue strategy has led them to start working with some large New Zealand organizations, with more in sight. As they look to scale up their growth, we’ll help them maximize brand and data power as they move to digital media.

This victory allows BCG2 to bring together a powerful set of skills in digital and CRM strategy and implementation, as well as the agency’s new media offering. He will see a new “laser-focused” business-to-business program for Code HQ over the next six months and beyond.

Ben Rose, Chief Revenue Officer at CodeHQ, says, “We want to free the CEOs and CTOs of New Zealand’s largest organizations to create software, not excuses. We are delighted to be working alongside the great team at BCG2 to achieve this goal ”.


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