BARC India presents YUMI Analytics, an enhanced software application for industry

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MUMBAI: The television measurement company, Broadcast Audience Research Council (BARC) India, will complete the transition to its improved, versatile and user-friendly software interface, YUMI Analytics, from July 1, 2020. The idea was to offer a improved and more holistic experience of data generation and analysis. With modules that are more flexible, customizable, and designed to be performance-driven with a more intuitive approach, YUMI Analytics brings us one step closer to the idea in mind. From July 2020, BARC India customers will have access to data only through YUMI Analytics software.

What sets YUMI Analytics apart are its unique features which include graphical representation of data, conditional formatting of output, evolution modules in program reports, multitasking for multiple data runs, database analysis cross-data and a range of advanced formulas.

YUMI Analytics and BMW have been operating in parallel for 11 months, giving customers sufficient time for a smooth and smooth transition.

To help the industry successfully migrate to the new system, BARC India has organized over 150 physical and digital training sessions, reaching out to all subscribers across India. Additionally, YUMI Analytics video tutorials are published in six Indian languages ​​including Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu except English. BARC India has also provided its clients with supporting documents such as user manuals and guides.

Introducing its new proprietary software for the industry, Romil Ramgarhia, COO of BARC India, said: “BARC India is committed to strengthening its existing framework while introducing new products and services that help our customers to make more informed decisions. YUMI Analytics is one of the most advanced software in TV measurement and analysis. It is user-friendly, intuitive, and has the ability to multitask efficiently. The BARC team across India have worked closely with clients over the past 11 months to ensure a smooth transition.


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