Television measurement company Broadcast Audience Research Council (BARC) India will complete the transition to its improved, versatile and user-friendly software interface, YUMI Analytics, from July 1, 2020.
“The idea was to deliver an improved experience and more holistic data generation and analysis. With modules that are more flexible, customizable and designed to be performance-driven with a more intuitive approach, YUMI Analytics brings us closer to the idea in From July 2020, BARC India customers will have access to data only through YUMI Analytics software, ”BARC said in a statement.
“What sets YUMI Analytics apart are its unique features which include graphical representation of data, conditional formatting of output, evolution modules in program reports, multitasking for multiple data runs, analysis of cross databases and a range of advanced formulas, ”the statement read.
YUMI Analytics and BMW have been operating in parallel for 11 months, giving customers sufficient time for a smooth and smooth transition.
To help the industry successfully migrate to the new system, BARC India has organized over 150 physical and digital training sessions, reaching out to all subscribers across India. Additionally, YUMI Analytics video tutorials are published in six Indian languages including Hindi, Bengali, Kannada, Malayalam, Tamil, and Telgu except English. BARC India has also provided its clients with supporting documents such as user manuals and guides.
Commenting on the introduction of its new proprietary software for the industry, Romil Ramgarhia, COO of BARC India, said: “BARC India is committed to strengthening its existing framework while introducing new products and services that help our clients make more informed decisions. YUMI Analytics is one of the most advanced software in TV measurement and analysis. It is user-friendly, intuitive, and has the ability to multitask efficiently. The BARC team across India have worked closely with clients over the past 11 months to ensure a smooth transition.
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