Backlight, whose stated mission is to provide cloud-based solutions to media, entertainment and video customers, was launched with the acquisition of five media software companies: ftrack, iconik, Celtx, Wildmoka and Zype. The acquisitions were backed by an investment of more than $200 million led by PSG, a growth capital firm that partners with middle-market software and technology services companies.
“I believe the explosion and democratization of content creation, combined with the incredible growth and fragmentation of consumption, has created massive complexity and new opportunities for creatives and content owners,” commented the CEO and President of Backlight, Ben Kaplan. “The market demands innovative, flexible, cloud-based solutions to modernize media workflows. With five incredible business units, each led by visionary CEOs delivering compelling and differentiated solutions, Backlight is well positioned to be a trusted partner for clients with creative processes and critical video pipelines.
The new Backlight Business Units are as follows:
ftrack: Creator of ftrack Studio, cineSync and ftrack, designed to allow producers, supervisors, artists and pipeline developers to collaborate remotely.
Iconic: A SaaS media management solution designed for remote files and videos. It has AI for high search capability.
Celtx: Provider of an all-in-one solution for writing, planning and managing multimedia production. Its pre-production planning software includes scriptwriting, storyboarding, shot planning and budgeting and is used by in-house production teams, agencies, film schools and universities, game studios and media and entertainment companies.
wild mocha: A platform for creating live and near-live content in sports, news and entertainment. It helps broadcasters deliver a mobile-first experience. Its cloud-native Digital Media Factory aims to enable broadcasters and rights holders to produce and deliver content from any source to any destination, in any format.
Kind: The technology provides the infrastructure for digital video with a cloud-based platform to manage and distribute professional-quality video across web, mobile, TV and social media.
“There is a great market opportunity to improve the way content producers, owners and distributors create value, starting with the media and entertainment industry, but extending to any business investing in media. enriched and the video”, added Matt Stone, general manager of PSG. “Our investment in Backlight reflects our belief in the market, the team, and a vision for a modern media production lifecycle, from ideation to monetization.”
Debbie Diamond Sarto is associate editor at Animation World Network.