API Marketplace integration for high volume software companies

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API2Cart provides a unified API to connect to over 40 ecommerce platforms at once. An API can be used for seamless integration with the markets by any software vendor. Using an API allows you to connect your system to e-commerce solutions such as Amazon, eBay, Etsy and Walmart, and gain unlimited access to data related to products, orders, customers, categories, carts and other information. Amazon is now by far the largest ecommerce marketplace with over 310 million monthly visitors. eBay is the number one choice for buying and selling products in almost every country in the world.

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API2Cart

API2Cart provides a unified API to connect to over 40 ecommerce platforms at once.

As a high volume eCommerce software vendor, you need to be able to seamlessly integrate your own system into all major markets. Whether you are an ERP, shipping, WMS, order management, inventory management, or pricing software vendor, you need to develop marketplace API integration to reach millions of potential customers selling their products. in line.

In 2021, the surest way to gain an edge over the competition is to expand your software capabilities and deliver quality services to your target niche. To do this, you need to have seamless integrations with Amazon, Etsy, eBay, Walmart, and all other major ecommerce marketplaces.

API integration in the sphere of e-commerce

In the field of e-commerce, integrations are considered vital. Using API or application programming interface, e-commerce software vendors can work and manage their customers’ online store data.

An API can be used for seamless integration with the markets by any software vendor. Basically, using an API allows you to connect your system to e-commerce solutions such as Amazon, eBay, Etsy, and Walmart, and gain unlimited access to data related to products, orders, customers, categories. , baskets and other information.

Developing an API integration with marketplaces is certainly a beneficial operation for any e-commerce software. However, it is also a very tedious and time consuming task. The pitfalls of ecommerce data integration that you need to overcome include:

– Huge integration time of more than ten weeks.

– High cost of over $ 10,000 for a single integration with a specific marketplace (you need 4x more to integrate your business with Amazon, Etsy, eBay and Walmart).

– Each integration requires additional updates and maintenance

– Each integration is unique and has its own security risks

Let’s take a closer look at the specific integration processes with four of today’s most important ecommerce platforms.

Amazon API

Amazon is now by far the largest ecommerce marketplace with over 310 million monthly visitors. More than 16 million online stores are listed there.

For you, as a high-volume software publisher, Amazon could prove to be a gold mine. However, to reach all of these users, it becomes mandatory for you to perform a Marketplace API integration with Amazon.

The Amazon API is a fully managed service that can allow developers to easily create, publish, and monitor its data. Once connected to the Amazon API, you will be able to programmatically exchange data on orders, lists, reports, payments, inventory, etc.

The downside to this API is that it is quite old and out of date. The Amazon API documentation is quite complicated to use and requires specific skills. Working with product data is only possible using XML or CSV files, which is certainly not a pleasant experience for high volume software vendors who want to automate their tasks.

To top it off, Amazon’s customer support team is not as responsive as it should be. In this case, a manual integration of the Marketplace API with this platform should be excluded from the discussion.

EBay API

eBay is another major e-commerce market, overtaken only by the expansion of Amazon. With over 177 million users and over a billion product listings, eBay is the number one choice for selling and buying products in nearly every country in the world.

EBay’s RESTful API is quite complex and has a lot of guides, tutorials, and documentation information. Using the eBay API, developers can configure multiple information feeds to display product data, display items, retrieve product price lists, and perform other similar tasks.

Unfortunately, the eBay API is not uniform and uses different formats for different resources. For example, working with customers or orders might require XML, while working with products and inventory might require JSON. For this reason, finding the right information for a proper Marketplace API integration with eBay is a really tedious task.

Etsy API

With over 43 million online shoppers and 2 million sellers in over 234 countries, Etsy is positioning itself in its niche as the best ecommerce marketplace for handmade items and products. Etsy allows its users to personalize their sites and increase their sales with the best marketing tools.

The Etsy API uses the RESTful interface with responses in lightweight JSON format. With the Etsy API, developers can easily send information to the platform and collect data from their customers’ stores.

Still, integrating your business with Etsy presents some challenges. First, the Etsy documentation does not include all the necessary information, making it difficult for inexperienced developers to perform a quick market API integration. Second, the Etsy API lacks the ability to provide a connection between images and product variants.

Walmart API

US-based companies are familiar with Walmart, the country’s largest physical retailer. Since entering the digital market, they have managed to become a serious competitor to Amazon or eBay.

Even though the Walmart API is one of the easiest to find, being very similar to the Etsy API and using the same RESTful infrastructure, the Walmart API has its pitfalls. Investing in a stable integration can take weeks and cost you over $ 10,000 in the long run.

However, once integrated with Walmart, you can take advantage of all the advantages offered by this platform: unlimited connection with their 150,000 stores, access to product data, the ability to suggest new features to your customers and a greater market share for them. United States.

How to develop API integration with several markets?

As a high volume eCommerce software provider, you want to reach as many customers as possible, from different countries and across multiple platforms. You also want to benefit from exquisite automation capabilities to save you and your customers time. To achieve this, you need to find a way to develop strong Marketplace API integrations with Amazon, Etsy, Walmart, and eBay.

The trick is that establishing a connection with each of these markets takes a lot of effort, time and money. Add to that the fact that every connection requires constant improvement, bug fixing, maintenance and updating.

The easiest way to develop a reliable API integration with multiple markets, with minimal time and financial investment, is to use API2Cart. For high volume eCommerce software vendors, an even better choice is to use the API2Cart Enterprise on-premise solution. This tailor-made solution offers you the following advantages:

  1. Premium customer support, with 24/7 help and simplified communication with the dedicated API2Cart account manager
  2. The ability to dramatically expand your software possibilities with just one access point
  3. You can choose your preferred platform to connect to API2Cart, including Microsoft Azure, AWS, or Google Cloud
  4. Save up to 8 weeks on integration, reduce escrow costs and minimize your total cost of ownership
  5. Connect not only with Amazon, Etsy, Walmart and eBay, but also with over 40 other shopping platforms

Conclusion

Winning ecommerce software vendors are smart when it comes to integrating APIs into the marketplace, looking to make the most of their time and lower the cost of each process. You also need to automate their API integrations and seamlessly connect to Amazon, Etsy, Walmart, and eBay.

Connect to these markets and gain an edge over your competition by expanding your software capabilities and providing exquisite services to your target niche.

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